Go from Stressed and Stuck at High 6 or Low 7 Figure revenues $$$...to a Resilient Leader with an AI-Powered Business Machine
That Delivers Predictable Profits, More Leads, and 8-20 Hours of Freedom Per Week
Sound familiar? You're pouring everything into your trades business, but 60+ hour weeks are killing family time, profits are unpredictable, and more jobs just mean more stress. But it doesn't have to stay that way.
The Hidden Traps Keeping Trade & Construction Owners Stuck
You're Not Alone - Here's What's Really Holding You Back
Daily Chaos on Job Sites: Constant firefighting, overworked crews, and systems that don't connect...leading to bottlenecks and exhausted teams.
Guessing at Finances: Poor cashflow visibility means missed profits (10-20% leaks you don't even see) and reactive decisions that stall growth.
Hit-or-Miss Marketing & Sales: Reliant on referrals, with inconsistent leads and low win rates...leaving you unable to command premium prices or scale projects predictably.
No Time for What Matters: Overwhelm, decision fatigue, and low energy from wired/tired mindsets...robbing you of family, fun, and the freedom you started this for.
If you're an established owner with high six or low seven figures revenue, these issues aren't just annoying - they're capping your potential at $500k-2M while competitors scale to $5M+.
"If you’re ready to take your business to the next level,
this is the team to trust."
“Before working with Purpose Driven Business Coaching, we were overwhelmed by daily operations and uncertain about scaling effectively. The Architecture of Sustainable Business (ASB) System completely transformed our approach helping us streamline operations, eliminate inefficiencies, and create a clear path for sustainable growth. Their expertise and structured framework have helped us build a business that’s not only profitable but also resilient for the future. The investment has been worth every dollar!”
Ben Smith
Managing Director - Laserworx Australia
Why the ASB System™ Works for Trade & Construction Owners
The old way of growing your trade or construction business (taking on more jobs, hiring more crew, working endless hours) isn’t creating the profit or work-life balance you expected. You might even be watching your kids grow up without you, or feeling like you’re just counting down to the next holiday or exit plan.
But it doesn’t have to be that way!!!
Systemise
Operations
So the business runs smoothly without you micromanaging each job site.
Build Predictable Revenue
Create a steady flow of projects & jobs without getting crap leads that don’t pan out.
Avoid Burnout
Scale profitably while preserving your well-being and precious family time.
You don’t need another quick-fix consultant or one-off tactic.
You do need a sustainable business model that supports profitable growth and real personal freedom starting now... not someday down the road.
Why the ASB System™ is :
“the missing piece of your business & life”
Go from Reactive Decision Making & Chaos to Confident Sustainable Scaling…With quick wins and tangible results in weeks, not years!
Before
(Your Current Reality):
Stressed & tired by long hours
Poor operational and or financial visibility.
No real sales system
Inconsistent leads, no real marketing strategy
Disorganised systems, knowledge stuck in peoples heads.
No real personal time for yourself.
Missing family milestones and feeling on the edge of burnout.
After
(Your New Reality):
Confident leadership with a future-proof strategy and AI systems for efficiency.
Predictable cashflow and 0-20% profit leaks spotted, leading to 45%++ gross margins via proactive dashboards.
Consistent high-value leads from marketing engines you own (no costly digital marketing agencies).
Streamlined systems and smarter delegation-automating admin while centralizing everything into one AI-powered ecosystem-so you actually get time back.
Self-sufficient teams with playbooks that free up 8-20+ hours/week.
Calm, resilient mindset with routines for energy and focus…without burnout.
ASB Foundations is a boutique coaching program built on the proven ASB System™. Delivered by Cliff and his team, it helps you break through revenue ceilings, cut stress, and reclaim your life as your business grows. With AI bundles that automate up to 30–50% of repetitive business tasks, plus tailored support systems that streamline operations and delegation, most owners free up 8–20 hours/week, boost profits by spotting 10-20% leaks and achieving 45%++ gross margins, and generate 20–50% more leads... so you can focus on what truly matters!
The 8 Essential Elements of Sustainable Scaling
This isn’t just another marketing course or “business hack.” The ASB System™ is a complete, accelerated solution for sustainable success:
Strategy
Clear 1–3 year vision, strategy & roadmap with action plan to win markets and outpace competitors.
Money
Full financial control for better cashflow and profits - AI dashboards & reporting systems spotting 10-20% leaks early, turning thin margins into 45%+GP
Systems
Centralise everything into one AI-assisted eco-system, so you become truly systemised and efficient - automating routines to free 5-10 hours/week fast.
Sales
End-to-End Sales System that enhances your customers experience, boosts your win rates by about 25% and gets those 5 star reviews start stacking up.
Marketing
Forget expensive digital agencies. We help plug in your own lean, all-in-one marketing engine...your brand, your funnels, your leads...built to grow with you. Watch your leads jump 20–50%.. .
Teams
Leadership, playbooks and workforce planning tools, so delegation gets easy, accountable and smooth. Culture gets better, and turnover drops by at least 30%
Mindset & Wellness
Tools and routines to keep you calm, collected instead of burned out and stressed - sustained energy, health and resilience…building clarity and calmness from day one.
Impact
Build a purpose-driven business that creates positive change, aligning with your why, vision, and values for lasting fulfilment and personal legacy
Own a business that scales to multi-millions with the freedom you desire built-in.
Common Problems the ASB System™ Solves
If you’re dealing with any of these challenges, the ASB System™ can help you:
Overwhelm & Firefighting
Constantly putting out fires on job sites? We eliminate reactive decision making and chaos so you can focus on real growth.
Revenue Plateaus
Stuck at the same level year after year? We implement repeatable growth systems to get you unstuck.
Financial Uncertainty
Unsure where your money is going? We deliver full financial clarity (past, present, future) so you can make smarter, faster decisions.
Team Misalignment
Crews and foremen not fully engaged? We help you build a cohesive, accountable, high-performing culture..
Burnout & Stress
Tired of missing family moments? We free you from the daily grind so you can enjoy your life while also building a GREAT business.
"If you want real, lasting change, this is the coaching
team to trust..."
“Before working with Purpose Driven Business Coaching, we were overwhelmed, struggling with slow growth, financial transparency, and inconsistent lead generation. The Architecture of Sustainable Business (ASB) System transformed our business and lifestyle. …we gained real-time financial clarity, a reliable lead generation system, and a sustainable growth strategy… Today, we have momentum, work-life balance, and a clear path forward.
Josh Lester
Owner/Founder - Joshua Construct
Who This Boutique Program Is For (And Who It's Not !)
If you’re dealing with any of these challenges, the ASB System™ can help you:
Who This Is For
Trade & Construction owners with high 6 / low 7 figures revenues , 3-50 staff, ready to invest in personalised coaching for sustainable scaling without more chaos. If you’re a Trade & Construction owner who’s built something real but feels trapped by it, if you're eager to leverage AI for real freedom, this is your path.
Who This Is NOT For
Quick-fix hunters, pre-revenue startups, or those not committed to the work. We focus on serious owners building lasting businesses.